When you’re considering all the factors that may go into starting a new business, creating a logo might not seem like a priority.

In the back of your mind you may be thinking “Maybe I don’t even need a logo, I can surely manage without that plus the added expense”.

You couldn’t be more wrong.

Your logo is an integral part of making your brand a successful one – right up there with offering high-quality products, a fantastic service and great reviews.

For reasons why you should employ a professional, and not to mention a qualified, graphic designer please read on.

People’s attention spans are very short. These days people are just so busy and simply don’t have the time to spare.

Businesses have about 2 seconds to convince any potential customers/clients that their products are worth their consideration.

A logo quickly grabs a viewer’s attention and can communicate the core values of a business at a glance. A strong logo can help consumers to judge your business, by its appearance, very quickly and comfortably within the ‘attention span’ window they have available.

A website is also an important factor for first impressions of your business and the logo will be the foundation for your company brand to be developed from. It is the first communication your business has with any potential customer/clients and you have one chance to make a strong first impression.

Logo design is only one part of the ‘successful branding exercise’ for your business and your logo sets the stage for colours, tones and fonts that carry through all your marketing materials.

Logos are a point of identification; they’re the symbol that customers use to recognise your business and brand. If you have a good logo people will instantly connect that with what your company does.

You need to be different with your logo, because your business is unique. Of course there may be 100 other businesses offering the same thing around the world but yours has its very own USPs.

A well-designed logo can communicate everything about the company just by using the right icon and font. This will showcase your values and make you stand out against your competitors.

People trust established companies and remember their logos. Once customers/clients like you they will aim to seek you out again – and your logo is, without a doubt, the thing they will look for first.

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