While there are many things you can do to improve your site’s SEO, there are a few core practices that can have the most impact on your web content’s ranking and appearance on Google Search:

If you have content that shouldn’t be found in search results or you want to opt out entirely, use the appropriate method for controlling how your content appears in Google Search.

Create helpful, reliable, people-first content.

Use words that people would use to look for your content, and place those words in prominent locations on the page, such as the title and main heading of a page, and other descriptive locations such as alt text (on images) and link text.

Make your links crawlable so that Google can find other pages on your site via these links.

Tell people about your website. Be active in communities where you can tell like-minded people about your services and products that you mention on your site.

If you have other content, such as images, videos, structured data, and JavaScript, make sure you’re following those specific best practices so that Google can understand those parts of your pages too.

Enhance how your site appears in a Google Search by enabling features that make sense for your website.

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