AI can replicate but it can’t create like a human. The best designs come from experiences, emotions, and cultural insights. A logo isn’t just words, shapes and colours; it tells a story.
AI can obviously help with some graphic design tasks with their helpful tools, but graphic designers are creative, they have problem-solving skills, they are strategic thinkers and can emotionally connect with a client and their business. These are all qualities that AI struggles to replicate.
Human designers have the ability and skills to create original, unique and impactful designs that AI-generated content often lacks. A human designer considers clients and consumers tastes, a business’ competition, their target audience, and traits, as well as their tone of voice. You can only develop these skills as you study and pursue a graphic design career.
Graphic design is all about storytelling and communicating a brand to its audience in a way that feels authentic and compelling. Creating fresh and original work is an ability that designers have in abundance that AI will never possess.
Graphic designers can create, and customise, one-of-a-kind designs, while AI often relies on templates and predefined styles. Rather than replacing graphic designers, AI is simply becoming a powerful tool to complement their work and those that embrace this new process can certainly increase their productivity and enhance their creative juices.
A vital aspect of graphic design, and role of a graphic designer, is the collaborative relationship they have with their clients. They can speak to an actual human. They work closely together to discuss and understand their end goals, preferences, and vision. Collaborating in this way ensures the final design aligns with the client’s brief and objectives in a personalised fashion.
We understand that all businesses want to cut their expenses, and implement as many cost-effective methods as possible, but using AI will force you in to settling for a design you have generated from a library rather than creating an imaginative visual story behind your company.
Behind every bespoke design lies the creativity of a skilled graphic designer. This is their unique selling point. No software or AI can create original ideas and designs like a qualified and experienced graphic designer as it cannot match the human brain. The biggest disadvantage of AI in graphic design is the inability to think outside the box.
Graphic designers use their imaginative skills to create unique brand identities, distinct visual brand styles, and memorable logos that will help to establish a strong presence. AI for graphic design simply has a set algorithm and pattern.
When a graphic designer is creating ideas and concepts there is sometimes a “happy accident” moment. This is part of their creative flair. Some of our favourite designs have derived and developed by hitting the wrong key on the keyboard and the design is sometimes pushed in a completely different direction unintentionally. AI just can’t replicate these unforeseen occurrences.
In conclusion, although AI is an extremely useful tool, a balance between AI-generated designs and human creativity is essential to ensure designs remain fresh, innovative, relevant, current and inclusive. There are limits when designing with AI and this is down to how you communicate your ideas to the tools you are using. This will result in the absence of any creativity needed to make your business stand out from the crowd. You will need to prepare yourself for the disappointment you are going to experience once you have produced an extremely generic final product that your neighbouring business or main competitor may also be using to promote themselves.
Brainstorming with magic markers and sketch pads, designing in software like Paint, slicing up Adobe Photoshop website page templates and then building websites using html in Adobe Dreamweaver and Microsoft FrontPage are a very distant memory now but surely all that hard work can’t have been for nothing. We know that technology has evolved and continues to develop dramatically every day to make busy lives easier, but even with all the new self-build website applications and logo generators that are available you still need to have the time, energy and creative vision to start your journey.
Creative flair, out of the box thinking, problem solving, and communication skills are going to become more valuable than ever going forward otherwise every business identity, logo, brand and website will be identical with absolutely no USPs in sight and your business will be simply lost in the market.
IF YOU WANT A HUMAN GRAPHIC DESIGNER, WE CAN HELP, GET IN TOUCH TODAY >>