It might well be time to redesign your business website if it is beginning to look and feel outdated, it has poor mobile responsiveness, slow loading times, or if your branding has recently changed.
A website revamp can improve user experience, boost search engine rankings, and ultimately help you achieve your business goals.
Here are some reasons your website needs a redesign:
- Dated design:
If your website has clunky layouts, outdated graphics, or even just a lack of blank space, it’s probably time for a refresh.
- Poor/no mobile responsiveness:
In today’s world, your website needs to be easily navigable on all devices, including mobiles and tablets. If it isn’t then you may lose visitors, and potential customers, extremely quickly.
- Slow loading:
Long loading times can frustrate your website users and cause them to simply abandon your website and go elsewhere.
- Branding inconsistencies:
If your website doesn’t reflect your current branding (for example: a new logo, updated fonts, change in colour scheme, and so on), it could damage your brand recognition.
- Difficulty updating content:
If your management team are finding it difficult and time consuming to update the site, or if you, yourself, find it extremely challenging to add new content or features then a redesign can make this process so much easier and much more efficient.
- Lack of clear call to action (CTA):
Your website should guide users towards a specific goal (for example: making an online purchase, completing a quote request or contact form, showcasing your work to generate enquiries). If your website is lacking clear CTA’s, it may be underperforming and not fulfilling its role.
- Poor performance:
If your website is not generating new business enquiries or sales, like it perhaps did previously, then it may well be time to consider a redesign. A new website can improve user experience and conversion rates.
- Website is aging:
Generally, website redesigns are recommended every 2-3 years to stay current with design trends, technology, and user behaviour.
Benefits of a website redesign:
- Improved user experience:
A revamped website can be more user-friendly, making it easier for visitors to find exactly what they need and navigate around your website easily.
- Increased engagement:
A visually appealing, as well as easy-to-use website, can encourage visitors to spend more time on your site, exploring your products and services.
- Enhanced brand image:
A modern and professional website can enhance your brand’s image and make a positive first impression on potential customers.
- Improved search engine rankings:
A redesigned website can improve search engine optimisation, which can lead to higher rankings in search results.
- Increased conversions:
A redesigned website can be optimised so that more visitors are converted to potential leads, sales or customers.
READY FOR A REDESIGN? WE CAN HELP! GET IN TOUCH TODAY >>