The Fitness Unit
The Fitness Unit is a friendly family run gym with a strong focus on transforming people’s lives through health and wellbeing. It was opened back in 2007 by Mother & Daughter team Anita & Rachel Bond.
They have an amazing 30 years+ experience in the health and fitness business between them.
We previously created a logo for Flow Studio, located at the unit, and we were absolutely delighted to work with them again.
The Project
Anita & Rachel wanted us to slightly rework their existing logo with a simple colour change and a softer font that would appeal to women that are 40+. The colour and font were requested by the client. They asked if we could create a square format logo as well as a rectangular version and keep the original icon.
We produced a reversed out version of each format in addition to a design with a transparent background that can be used across any social media or marketing images, fitness clothing, workwear/uniform and branded merchandise.
